Responsible Online Behaviour

Impact generated: #DataIntegration #BehavioralAnalysis #ComplianceTech #DataPrivacy #RiskDetection #MachineLearning #CustomerJourneyMapping #BigDataSecurity

This integration of a third-party software solution with our big data platform, enabling real-time data flows and behavioral flagging capabilities directly aligned with regulatory compliance requirements. It significantly enhanced the company’s ability to address sensitive compliance obligations proactively and accurately, utilizing our big data capabilities without compromising data privacy or security.

The project involved advanced technical integration, securely connecting external software to the big data infrastructure, ensuring seamless data exchange, accuracy, and reliability. It required the design and implementation of data pipelines, ensuring robust data governance, strict data privacy controls, and adherence to compliance standards across various markets.

Additionally, this led to the use of machine learning techniques to improve internal behavioral models which identify and flag specific patterns within customer data, integrating these findings into the existing databases. The project also encompassed detailed mapping of internal processes and precise intervention points within the customer journeys, establishing technical foundations that enabled swift action when required.